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SPANISH JOURNAL OF MARKETING - ESIC

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Seminarios    NEW EDEN DOCTORAL SEMINAR ON ADVANCED MO...

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NEW EDEN DOCTORAL SEMINAR ON ADVANCED MODEL BUILDING IN MARKETING


03/06/2011

This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our knowledge of marketing and markets. The seminar deals with state-of-the-art models and methods in marketing, including structural models, hierarchical models, panel data models, spatial models, dynamic linear models, Kalman filtering and Bayesian models.

A prerequisite for this seminar is knowledge of research methods such as regression analysis and maximum likelihood estimation preferably obtained in a marketing model building course like the EDEN Seminar on Models and Measurement. During the seminar, the lecturers will give an overview of recent research in which these models are developed and applied. The students are challenged with (empirical) assignments which are discussed with the other students and the lecturer.

For detailed information, please check the website:
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=801





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