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Call for Papers Revistas    Lanzamiento Journal of Social Marketing

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Lanzamiento Journal of Social Marketing


Read the first two issues of the newly launched Journal of Social Marketing (JSOCM)

 Emerald is pleased to announce that the inaugural issue of the Journal of Social Marketing, co-edited by Associate Professor Sharyn Rundle-Thiele and Professor Andrew McAuley has published and includes five excellent articles and one thought-piece: Social Marketing's Mythunderstandings
Professor Robert Donovan, Curtin University of Technology, Australia

Developing more effective social marketing strategies
Professor Walter Wymer, University of Lethbridge, Canada

Regulation, Public Health and Social Marketing: A Behaviour Change Trinity
Professor Janet Hoek, University of Otago, New Zealand and Professor Sandra Jones, University of Wollongong, Australia

When is social marketing not social marketing?
Professor Gerard Hastings, University of Stirling, UK and Kathryn Angus, Open University, UK

An integrative model for Social Marketing
Professor Craig Lefebvre, University of South Florida, USA

"Where's the beef? Social marketing in tough times
Professor Nancy Lee, Social Marketing Services, Inc, USA

To read the articles in this issue for free, click on the link to the New Launch Free Access Calendar http://www.emeraldinsight.com/new_launch/index.htm and follow the access instructions. You will be able to access, free of charge, all content from this journal (including the EarlyCited papers for issue 1.2) and two other featured journals for a period of two months.

Please note that the 1.2 papers have been made available via our pre-publication system, EarlyCite, and as such appear here as final draft versions, having not yet undergone the editing process.

This period of complimentary access will expire on 31st May 2011.

The editors are currently assessing papers for inclusion in forthcoming issues. For more information on how to submit manuscripts please consult the journal’s author guidelines.

If you would like to be notified about future issues, you can register to the journal table of contents alerts at http://www.emeraldinsight.com/journals.htm?issn=2042-6763 We have also made available a recommendation form on the journal web site if you wish to recommend the journal to your librarian. This can be found at the web page below: http://www.emeraldinsight.com/products/journals/recommend.htm?id=jsocm

Please do not hesitate to forward details of the online access to any of your peers, colleagues and students that may be interested in the content. We would also encourage you to share this announcement on any social networks or listservs you may be subscribed to.

I would like to take this opportunity to thank you for your contribution to Emerald journals.

Please let me know if you have any comments or questions.

Thank you,

Zoe Sanders
New Launch Publisher
Emerald Group Publishing Limited


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