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Call for Papers Revistas    Journal of Marketing Behavior

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Journal of Marketing Behavior


29/07/2013

 

Journal of Marketing Behavior edited by Klaus Wertenbroch (Klaus.WERTENBROCH@insead.edu)
www.journal-marketing-behavior.com 
The European Marketing Academy (EMAC) and now publishers announce that they will begin publishing the Journal of Marketing Behavior (JMB) starting in 2014 and invite authors to submit their best research to this new journal.
The Journal of Marketing Behavior will publish theoretically grounded research into human behavior in the marketplace.
• Articles should make theoretical advances by offering and empirically testing new behavioral theory or extending or integrating extant theory.
• Articles should focus on behavioral outcomes more than on psychological processes.
• Behaviors should translate into clearly detectable choices.
• JMB construes the marketplace broadly, not only in terms of monetary exchanges between firms and customers but also in terms of non-monetary choices and preferences (e.g., political or religious beliefs and choices; cultural exchanges of stories and ideas; etc.). JMB particularly welcomes research into online behavior.
Methodologically, the focus is on experimental or quantitative analyses of behavioral data, either in the lab, in the field, or online. JMB encourages field tests and applications of underlying theory. Authors should describe implications of their theories for real behavior in the field so that it is readily apparent how these theories matter as determinants of real-world behavior.
Both the substantive and methodological orientation of JMB point toward research that combines questions and theories from economics, social psychology, and behavioral decision research, with the clear objective of uncovering and explaining behaviorally relevant phenomena.
JMB will require full transparency about data collection and analyses. While focusing on original empirical research, JMB also targets several other types of articles, including reviews, replications, and research notes.
• JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena.
• JMB will consider publication of replications of controversial previous findings or of systematic failures to replicate accepted findings.
• JMB invites shorter articles that reliably identify new marketplace behaviors that are not yet theoretically grounded. This allows for a feedback loop between discovery and theory development.
PLEASE SEND YOUR SUBMISSION TO: jmb@nowpublishers.com
Rolnik
now publishers
po box 1024
hanover, ma 02339 usa
t. +1-781-871-0245 
f. +1-781-871-6172
m. +1-781-985-4510 
zac.rolnik@nowpublishers.com
www.nowpublishers.com

Journal of Marketing Behavior edited by Klaus Wertenbroch (Klaus.WERTENBROCH@insead.edu). URL: www.journal-marketing-behavior.com 

 

The European Marketing Academy (EMAC) and now publishers announce that they will begin publishing the Journal of Marketing Behavior (JMB) starting in 2014 and invite authors to submit their best research to this new journal.

 

The Journal of Marketing Behavior will publish theoretically grounded research into human behavior in the marketplace.

 

• Articles should make theoretical advances by offering and empirically testing new behavioral theory or extending or integrating extant theory.

• Articles should focus on behavioral outcomes more than on psychological processes.

• Behaviors should translate into clearly detectable choices.

• JMB construes the marketplace broadly, not only in terms of monetary exchanges between firms and customers but also in terms of non-monetary choices and preferences (e.g., political or religious beliefs and choices; cultural exchanges of stories and ideas; etc.). JMB particularly welcomes research into online behavior.

 

Methodologically, the focus is on experimental or quantitative analyses of behavioral data, either in the lab, in the field, or online. JMB encourages field tests and applications of underlying theory. Authors should describe implications of their theories for real behavior in the field so that it is readily apparent how these theories matter as determinants of real-world behavior.

 

Both the substantive and methodological orientation of JMB point toward research that combines questions and theories from economics, social psychology, and behavioral decision research, with the clear objective of uncovering and explaining behaviorally relevant phenomena.

 

JMB will require full transparency about data collection and analyses. While focusing on original empirical research, JMB also targets several other types of articles, including reviews, replications, and research notes.

 

• JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena.

• JMB will consider publication of replications of controversial previous findings or of systematic failures to replicate accepted findings.

• JMB invites shorter articles that reliably identify new marketplace behaviors that are not yet theoretically grounded. This allows for a feedback loop between discovery and theory development.

 

PLEASE SEND YOUR SUBMISSION TO: jmb@nowpublishers.com

 

Rolnik

now publishers

po box 1024

hanover, ma 02339 usa

t. +1-781-871-0245 

f. +1-781-871-6172

m. +1-781-985-4510 

zac.rolnik@nowpublishers.com

www.nowpublishers.com

 





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