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Investigación    Handbook of Strategic e-Business Managem...

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Handbook of Strategic e-Business Management


05/12/2013

INTRODUCTION: Handbook of Strategic e-Business Management (Publisher: Springer), Martínez-López, F.J. (Editor) (University of Granada, Spain; Open University of Catalonia, Barcelona, Spain).

 FOREWORDS by Philip Kotler, Arch G. Woodside and Peter J. LaPlaca

 

PREFACE.

PART A: BACKGROUND

  1. The Framework and the Big Ideas of E-Business, Zwass, V. (Fairleigh Dickinson University, NJ, USA)
  1. Economics implications of e-business for organizations. Prieger, J. (Pepperdine University, USA) and Heil, D. (Hoover Institution, USA)

 

PART B: EVOLVED STRATEGIC FRAMEWORK FOR THE MANAGEMENT OF COMPANIES

  1. Towards anew understanding of the e-business strategic process: The rise of a dynamic interaction-based framework. Ivang, R. (Aalborg University, Denmark).
  1. Value creation and value capture through Internet business models. Sandulli, F., Rodríguez-Duarte, A., and Sánchez-Fernández, D.C. (Complutense University, Madrid, Spain).
  1. IT Competence-enabled business performance and competitive advantage. Pérez-Aróstegui, N. (University of Granada), and Martínez-López, F.J. (University of Granada, Spain; Open University of Catalonia, Barcelona, Spain).
  1. Strategic flexibility in e-business adapters and e-business start-ups. Verdú, A., Alós-Simó, L., and Gómez-Gras, J.M. (Miguel Hernández University, Elche, Spain.)
  1. First-mover advantage in an Internet-enabled market environment. Varadarajan, R., Yadav, M.S., and Shankar, V. (Texas A&M University, TX, USA).
  1. Can online retailers scape the Law of one price? Sandulli, F., López-Sánchez, I. (Complutense University, Madrid, Spain).

 

PART C: KEY BUSINESS PROCESSES, AREAS AND ACTIVITIES

 Production/Operations

  1. Leveraging information systems for enhanced product innovation. Burtch, G., Di Benedetto, A.C., and Mudambi, S. (Fox School of Business, Temple University, USA).
  1. Processes integration and e-business in Supply Chain Management. Minguela, B. (Complutense University, Madrid), Arias, D., and Opazo, M. (University of Granada, Spain).
  1. Creating business value through IT in the supply chain. Wiengarten, F. (ESADE Business School, Spain), Humphreys, P. (University of Ulster, UK), and Fynes, B. (University College Dublin, Ireland).
  1. Issues in the Design and Evaluation of E-Supply Chains. Mukhtar, M. (National University of Malaysia, Malaysia).
  1. Linking ERP and e-Business to a Framework of an Integrated e-Supply Chain. Srinivasan, M., and Asoke, D. (University of Akron, USA).

Marketing

  1. Strategic Marketing and e-Business. Rudd, J., Shepherd, N., and Lee, N. (Editor-in-Chief, European Journal of Marketing) (Aston University, UK).
  1. Online consumer behaviour. Richard, M.-O., and Laroche, M. (Royal Bank Distinguished Professor; Managing Editor, Journal of Business Research) (Concordia University, Canada).
  1. Online Consumption Motivations: An Integrated Theoretical Delimitation and Refinement based on Qualitative Analyses. Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain), Pla, C. (Open University of Catalonia, Barcelona, Spain), Gázquez-Abad, J.C. (University of Almería, Spain), and Rodríguez-Ardura, I. (Open University of Catalonia).
  1. The concept of flow in online consumer behavior. Esteban-Millat, I. (Open University of Catalonia, Spain), Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain), Luna, D. (City University of New York, USA), and Rodríguez-Ardura, I. (Open University of Catalonia, Spain).
  1. Research on the Use, Characteristics, and Impact of E-Commerce Product Recommendation Agents: A Review and Update for 2007-2012. Xiao, B. (University of Hawaii, USA), and Benbasat, I. (Sauder School of Business, Canada).
  1. An Evolutionary Approach to E-tailing: Implications for Practitioners. Williams, D. (University of Saskatchewan, Canada).
  1. The Role of E-Commerce in Multi-Channel Marketing Strategy. Brown, J. (West Virginia University, USA), and Dant, R.P. (University of Oklahoma, USA)
  1. Pricing Strategies in the Electronic Marketplace. Chen, S. (Illinois State University, USA).
  1. An integrated review of the Internet advertising effectiveness: Concrete approaches to the banner ad format and the context of social networks. Rejón-Guardia, F. (University of Granada, Spain), and Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain)
  2. Online advertising intrusiveness and consumer’s avoidance behaviors. Rejón-Guardia, F. (University of Granada, Spain), and Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain)

Human Resources

  24. E-HRM: A catalyst for changing the HR function? Parry, E. (Cranfield University, UK)

  1. Research Approaches in e-HRM – Categorisation and Analysis. Strohmeier, S. (Saarland University, Germany).
  1. e-HRM research and practice: facing the challenges ahead. Rüel, H. (Windesheim University of Applied Science, The Netherlands), and Bondarouk, T. (University of Twente, The Netherlands).

 Information Systems and Knowledge Management

  1. Knowledge Management Alignment Strategies for Organizations and E-Businesses. Swain, D. (North Carolina Central University, USA), and Booto Ekionea, J.-P. (University of Moncton, New Brunswick, Canada).
  1. Information Systems Outsourcing, the umbrella term for e-business strategic management sourcing: service comparison. Martins, R., and Oliveira, T. (University Nova of Lisboa, Portugal).
  1. Organizational Websites need developmental Guidelines. Al-Hassan (Kuwait University), and Sibley, E.H. (University Professor and Eminent Scholar, George Mason University, USA).
  1. Enhancing Knowledge Marketplaces through the Theory of Knowledge Measurement. Schwartz, D. (Bar-Ilan University, Israel).

 

PART D: EMERGING ISSUES, TRENDS AND OPPORTUNITIES

 e-business issues and the Social Web

  1. Web 2.0 and digital business models. Wirtz, B., Mory, L., and Piehler, R. (Speyer University, Germany).
  1. Rethinking Social CRM Design: A Service Dominant Logic Perspective Chen, H.M., and Vargo, S.L.  (University of Hawaii, USA).
  1. E-Novation: A Platform for Innovation in the Digital Economy. Pattinson, H. (University of Western Sydney, Australia).
  1. The pervasive influence of the electronic word of mouth (eWOM) in today’s social consumer,  Rejón-Guardia, F. (University of Granada, Spain), and Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain)
  1. Qualitative analysis of online communities to support international business decisions. Sinkovics, R. (University of Manchester, UK), Penz, E. (Vienna University of Economics and Business, Austria), and Molina, F (University of Murcia, Spain).

 

Other emerging issues and trends

  1. Ethics in E-Business: Emerging Issues and Enduring Themes. Palmer, D. (Kent State University, USA), and Stoll, M.L. (University of Southern Indiana).
  1. eImage: Elements and Effects of Positive Organizational Online Identity. Walczak, S., Gregg, D.G., Borkan, G.L., and Erskine, M.A. (University of Colorado Denver, USA)
  1. E-business complaint management: Effective communication strategies in online environments. Breitsohl, J., Khammash, M., and Griffiths, G. (Bangor University, UK).
  1. Designing and Validating a Multi-Criteria Model to Evaluate Mobile Service Quality. Stiakakis, E., (University of Macedonia, Greece), and Petridis, K. (Democritus University of Thrace, Greece).
  1. Corporate Disclosure Strategies on Company Websites: Reviewing Opportunistic Practices. Guillamón-Saorín, E. (Carlos III University, Spain), and Martínez-López, F.J. (University of Granada, Spain; and Open University of Catalonia, Barcelona, Spain)

 

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