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SPANISH JOURNAL OF MARKETING - ESIC

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Call for Papers Congresos    CFP Recent Advances in Retailing and Ser...

Inicio > Actualidad > Call for Papers Congresos > CFP Recent Advances in Retailing and Services Science


CFP Recent Advances in Retailing and Services Science


06/07/2011

The aim of the conference is to bring together scholars from various disciplines and countries interested in retailing and consumer services. Over the years the conference has attracted scholars from disciplines such as marketing, psychology, urban planning, transportation, management, geography etc from across the world. The conference gives delegates an opportunity to present their completed projects but also to present work in progress.

SUGGESTED TOPICS

Papers on any topic relevant to progress in retailing and consumer services (tourism, recreation, banking, aspects of transportation, etc.) are welcome. Topics of special interest include: consumer behaviour, service quality, e-commerce, globalisation, business strategy, geographical information systems, distribution channels, service branding, policy aspects, location-based services, logistics, social media, franchising, merchandising, pricing, advertising, segmentation, salesforce management.





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