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Call for Papers Direct/Interactive Marketing Research Summit


23/03/2011

CALL FOR PAPERS
2011 Direct/Interactive Marketing Research Summit
Boston, Massachusetts – October 1-2
Submision deadline: May 31
Sponsored by Direct Marketing Educational Foundation (DMEF)
The 2011 Direct/Interactive Marketing Research Summit, sponsored by the Direct Marketing Educational Foundation (DMEF) will be held October 1-2, 2011 at the Westin Boston
Waterfront hotel.
The Summit is an annual event that provides a forum for direct/interactive marketing and database marketing topics, focusing on marketing research as well as issues of interest to marketing educators and provides presentation platforms for both. Abstracts as well as full papers will be accepted. This is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in this dynamic sector. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating industry executives.
The Summit begins on Saturday, October 1st , 2011 and concludes on Sunday, October 2nd , 2011. In addition, conference attendees who are full-time academics will be provided with complimentary registration to DMA 2011 (10/2-10/5/11) Conference and Exhibition (this conference will feature hundreds of educational sessions, roundtables, forums and case studies on how to better engage customers across all channels, including social, mobile, video and more). You will have the opportunity to connect and share with practitioners from around the globe.
Más información: http://www.directworks.org/uploadedFiles/Educators/Research_Summit/CALLFORPAPERS2011.pdf





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