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Call for Papers Congresos    2016 AEMARK-GAMMA JOINT SYMPOSIUM

Inicio > Actualidad > Call for Papers Congresos > 2016 AEMARK-GAMMA JOINT SYMPOSIUM


2016 AEMARK-GAMMA JOINT SYMPOSIUM


23/11/2015

 

2016 AEMARK-GAMMA JOINT SYMPOSIUM
2016 Global Marketing Conference at Hong Kong
July 21 - 24, 2016
Venue: Hong Kong
Extended Submission Deadline: February 15, 2016
2016 AEMARK-GAMMA JOINT SYMPOSIUM
AEMARK (Spain) and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 AEMARKGAMMA
Joint Symposium’ in ‘the 2016 GMC at Hong Kong’. Please submit your paper to Symposium Chair:
Prof. Carlos Flavian, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.
VENUE
Hong Kong is a place where "East meets West", reflecting the cultural mix between Chinese roots and British
influence. Hong Kong enjoys the greatest concentrations of corporate headquarters in the Asia-Pacific region
and is known as one of the four Asian tigers for its high growth rates and rapid development. Hong Kong is
one of the world’s leading international financial centers with low taxation and free trade. Hong Kong dollar is
the eighth most traded currency in the world. The Hong Kong Stock Exchange is the seventh largest in the
world in terms of market capitalization and one of the largest centers of IPOs in the world. Per capita GDP of
Hong Kong (US$ 54,722) is ranked tenth in the world by IMF in 2014. Hong Kong is ranked fourth in terms of
the highest percentage of millionaire households with 8.5 percent of all households owning at least one
million in US$. Hong Kong played a core role in creating a martial arts movie genre with famous entertainers
such as Bruce Lee, Jackie Chan, Jet Li and director John Woo. Stylish shopping malls in Hong Kong Island,
bars in SoHo, one million dollar night scene from the Victoria Peak and back allies of Tsim Sha Tsui in
Kowloon peninsula are the musts in your visit to Hong Kong.
JOURNAL OF BUSINESS RESEARCH SPECIAL ISSUE
Journal of Business Research (SSCI) will publish a special issue with top papers presented in this conference.
GAMMA President’s Choice Awards: All of papers presented in the 2016 GMC at Hong Kong are eligible for
review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the
2016 GMC at Hong Kong will be qualified for this special issue. If you want your paper to be considered for
possible publication in JBR, please inform your intention to the GAMMA President Office (ejko@yonsei.ac.kr).
Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology,
Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr,
Tel : +82-2-2123-3109, Fax : +82-2-312-8554.
MEET THE EDITORS
Prof. V. Kumar (Georgia State University), Editor-in-Chief of Journal of Marketing
Prof. Roland T. Rust (University of Maryland), Editor of IJRM (International Journal of Research in Marketing)
Prof. Robert W. Palmatier (University of Washington), Editor-in-Chief of Journal of Academy of Marketing
Science
Prof. Arch G. Woodside (Boston College), Editor of Journal of Business Research
Prof. Constantine Katsikeas (Leeds University Business School), Editor-in-Chief of Journal of International
Marketing
Prof. David W. Stewart (Loyola Marymount University), Editor-in-Chief of Journal of Public Policy and
Marketing
Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
Prof. John Cadogan (Loughborough University), Editor of International Marketing Review
Prof. Amna Kirmani (University of Maryland), Editor-in-Chief of Journal of Consumer Psychology
Prof. Naveen Donthu (Georgia State University), Editor-Elect of Journal of Business Research
Prof. C. Anthony Di Benedetto (Temple University), Editor-in-Chief of Journal of Global Scholars of Marketing
Science
Prof. Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
KEYNOTE SPEECH
‘Engagement: A New Source of Competitive Advantage’: Prof. V. Kumar (Georgia State University), Editor-in-
Chief of Journal of Marketing
SUBMISSION GUIDELINES
The 2016 Global Marketing Conference at Hong Kong is pleased to have electronic submission for submitting
manuscripts. Electronic submission should be sent to aemark.gmc@gmail.com. A word document containing
the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include
complete contact information for the contact person. An e-mail response will be sent to the contact author
once the manuscript has been received in a readable format. All communications will then occur electronically.
Manuscripts must follow Manuscript Submission Guidelines: 2016 Global Marketing Conference at Hong Kong
and Reference Style of GAMMA Journals and Proceedings (www.tandfonline.com/rgam). Manuscripts should
not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space.
Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Submission of a manuscript for review indicates that it or a similar version has not been previously published
or is not under simultaneous review elsewhere. At least one author must be a member in good standing of
Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is
accepted.
The conference will accept papers and allow authors to decide whether to publish the complete paper in the
Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to
release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to
publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the
Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will preregister
as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will
be sent to authors of accepted papers.

2016 AEMARK-GAMMA JOINT SYMPOSIUM

2016 Global Marketing Conference at Hong Kong

July 21 - 24, 2016

Venue: Hong Kong

Extended Submission Deadline: February 15, 2016


2016 AEMARK-GAMMA JOINT SYMPOSIUM


AEMARK (Spain) and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 AEMARKGAMMA Joint Symposium’ in ‘the 2016 GMC at Hong Kong’. Please submit your paper to Symposium Chair:

Prof. Carlos Flavian, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.

 

VENUE


Hong Kong is a place where "East meets West", reflecting the cultural mix between Chinese roots and British influence. Hong Kong enjoys the greatest concentrations of corporate headquarters in the Asia-Pacific region and is known as one of the four Asian tigers for its high growth rates and rapid development. Hong Kong is one of the world’s leading international financial centers with low taxation and free trade. Hong Kong dollar is the eighth most traded currency in the world. The Hong Kong Stock Exchange is the seventh largest in the world in terms of market capitalization and one of the largest centers of IPOs in the world. Per capita GDP of Hong Kong (US$ 54,722) is ranked tenth in the world by IMF in 2014. Hong Kong is ranked fourth in terms of the highest percentage of millionaire households with 8.5 percent of all households owning at least one million in US$. Hong Kong played a core role in creating a martial arts movie genre with famous entertainers such as Bruce Lee, Jackie Chan, Jet Li and director John Woo. Stylish shopping malls in Hong Kong Island, bars in SoHo, one million dollar night scene from the Victoria Peak and back allies of Tsim Sha Tsui in Kowloon peninsula are the musts in your visit to Hong Kong.

 

JOURNAL OF BUSINESS RESEARCH SPECIAL ISSUE


Journal of Business Research (SSCI) will publish a special issue with top papers presented in this conference.

GAMMA President’s Choice Awards: All of papers presented in the 2016 GMC at Hong Kong are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2016 GMC at Hong Kong will be qualified for this special issue. If you want your paper to be considered for possible publication in JBR, please inform your intention to the GAMMA President Office (ejko@yonsei.ac.kr).

Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

 

MEET THE EDITORS

Prof. V. Kumar (Georgia State University), Editor-in-Chief of Journal of Marketing

Prof. Roland T. Rust (University of Maryland), Editor of IJRM (International Journal of Research in Marketing)

Prof. Robert W. Palmatier (University of Washington), Editor-in-Chief of Journal of Academy of Marketing

Science

Prof. Arch G. Woodside (Boston College), Editor of Journal of Business Research

Prof. Constantine Katsikeas (Leeds University Business School), Editor-in-Chief of Journal of International Marketing

Prof. David W. Stewart (Loyola Marymount University), Editor-in-Chief of Journal of Public Policy and Marketing

Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising

Prof. John Cadogan (Loughborough University), Editor of International Marketing Review

Prof. Amna Kirmani (University of Maryland), Editor-in-Chief of Journal of Consumer Psychology

Prof. Naveen Donthu (Georgia State University), Editor-Elect of Journal of Business Research

Prof. C. Anthony Di Benedetto (Temple University), Editor-in-Chief of Journal of Global Scholars of Marketing Science

Prof. Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing

 

KEYNOTE SPEECH

‘Engagement: A New Source of Competitive Advantage’: Prof. V. Kumar (Georgia State University), Editor-in- Chief of Journal of Marketing

 

SUBMISSION GUIDELINES


The 2016 Global Marketing Conference at Hong Kong is pleased to have electronic submission for submitting manuscripts. Electronic submission should be sent to aemark.gmc@gmail.com. A word document containing the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format. All communications will then occur electronically.

Manuscripts must follow Manuscript Submission Guidelines: 2016 Global Marketing Conference at Hong Kong and Reference Style of GAMMA Journals and Proceedings (www.tandfonline.com/rgam). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space.

Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will preregister as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.

 





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